During our lecture this week by John Stanton; chair of ABBA (Association of Business-to-Business Agencie, not the band!) and managing director of Base One, this statistic was mentioned, and I was amazed by how high it was!
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| (http://www.viralblog.com/research/twitter-facts-figures) |
With Twitter being such a popular social network medium, it has quickly become a vital platform for brands to promote themselves. This made me think about how easy it is now to reach a mass audience. The company don't need to put in much work to reach a lot of people - and quickly!
Of course sticking your product/service on Twitter, or any social network for that matter, isn't the magical marketing tool that will guarantee that you'll reach your target market, and become a huge success. But for some, or dare I say most, brands I think it is an essential tool to reinforce the communications plan.
So what was it like before the internet, and social networking was such a big part of our lives.
Traditional media (Television, Press, Radio) is a one-way communication process. It sends it's message out to the world and receives little, if any, feedback. A passive audience was in effect, rather than the highly interactive audience that exists today. Not only are audiences talking back to the companies, but they are also talking to each other. There are pros and cons to this interaction from the companies point of view;
So it could now be said that it is easier and quicker to promote your brand to the mass-market now, but you've got to be prepared to take the risk!
Of course sticking your product/service on Twitter, or any social network for that matter, isn't the magical marketing tool that will guarantee that you'll reach your target market, and become a huge success. But for some, or dare I say most, brands I think it is an essential tool to reinforce the communications plan.
So what was it like before the internet, and social networking was such a big part of our lives.
Traditional media (Television, Press, Radio) is a one-way communication process. It sends it's message out to the world and receives little, if any, feedback. A passive audience was in effect, rather than the highly interactive audience that exists today. Not only are audiences talking back to the companies, but they are also talking to each other. There are pros and cons to this interaction from the companies point of view;
Pros | Cons |
· Interaction between the audience further promotes the brand without much effort by the company. · It is a free, ‘easy’ method of promotion. | · The company have no control once the message has been put out there. People could be raving about the brand, but they could just as likely be ‘slagging’ it off. · There is no guarantee that the target market will see it. (Although it has the potential for lots of people to see it, it is not focused to just who they want to target.) |
So it could now be said that it is easier and quicker to promote your brand to the mass-market now, but you've got to be prepared to take the risk!
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