Everyone talks about Internet Cookies being an invasion of privacy, and 'evil internet stalkers'; but surely it is a benefit for the consumer, rather than a hindrance.
How Cookies work:
So cookies are used to save preferences, and store information about your online behavior.
Ok, the second part sounds quite scary, but if you think about it; if you've got nothing to hide, you've got nothing to worry about, and the first part really is a benefit.
For example,
Today I have logged onto various different websites, that have nothing in common, but on several of these sites their was an advert for Unite student accommodation.
You could say it's just a coincidence, or that my internet activities are typical of any young person.
But isn't that stretching it a little.
Isn't it more likely that they knew I would be on these websites because they know me and my internet activities.
Ok, so i'm not really selling the idea of cookies being a good thing, but advertising is going to be there no matter what you do. Wouldn't you rather it be about products/services you might actually be in interested in?
Johanna Blakley, Deputy Director of the Norman Lear Center (a media-focused think tank) at the University of Southern California, takes a similar point of view as myself:
Johanna Blakley, Deputy Director of the Norman Lear Center (a media-focused think tank) at the University of Southern California, takes a similar point of view as myself:
"Even though that's still sort of creepy; there is an upside to having your tastes monitored. Suddenly our taste are being respected in a way that they weren't before; it has been presumed before."
Good blog along with the excellent quality stuff and I’m sure this will be greatly helpful USA online marketplace.
ReplyDelete