Think of the search engines as a big election. All the websites in the world are candidates. The copy on your website is your campaign. Links to your website are votes. The more votes (links) a candidate (website) has the more important it is and the higher its ranking.
(Murray, 2005).
Firstly, What is Search Engine Optimization?
Definition: The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. (http://www.geemultimedia.com.au/glossary.asp)
Unlike Paid Search, SEO is an organic, free method of optimising your search engine performance.
The way SEO works is by getting as many other websites to link to your site as possible.
Unlike Paid Search, SEO is an organic, free method of optimising your search engine performance.
The way SEO works is by getting as many other websites to link to your site as possible.
Gary Ruplinger, from ultimatetrafficblueprint.com, claims that 85% of the websites rank, isn't actually to do with the website itself; it's about Off-site factors, aka links.
Now, lots of links is great, but just having links coming in from anywhere and everywhere is going to counterproductive. It's important to have good quality, one-way links, rather than irrelevant or reciprocal links.
Now, lots of links is great, but just having links coming in from anywhere and everywhere is going to counterproductive. It's important to have good quality, one-way links, rather than irrelevant or reciprocal links.
Quality links refers to related sites, rather than random ones. If your website is about horses, having links from other equestrian themed sites is quality. Having links from a graphic design site is not.
Example: www.opennshut.co.uk
(My Dad's Shutter & Blind Company. He has been working on SEO for his website.)
Type 'linkdomain:www.opennshut.co.uk' into yahoo and it shows that their are 511 links to this site.
These include:
- simplyshutters.co.uk
- mybarnconversion.com
- onlinefurniture.mylinea.com
- astoundinginteriors.co.uk
- itv.com/lifestyle/60minutemakeover
- and many more.
All of these links (bar one you may argue) are relevant quality links. The link fro ITV is a strange link, but once you explore it becomes apparent that it is from the 60 minute makeover microsite, which opennshut has appeared on multiple times.
For a small, family business; opennshut.co.uk has an impressive ranking for important keywords.
8th for 'Shutters'
3rd for 'DIY shutters'
6th for 'wooden shutters'
e.t.c
And is was all done without spending a penny!
Say hello to Sam for me (your dad) tell him it's Dan from Shutter Master.
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